Experiencing the high life in Kenya

By Rick Shively

Kenya, the acknowledged birthplace of the safari and home to some of the richest and most verdant wildlife you’ll find in Africa, is also utilizing its “Magical Kenya” powers today – not to mention taking a lesson from the success of the luxury andBeyond and Singita camps and lodges in South Africa – to develop some unforgettable luxury camps and lodges of its own.

The trouble with defining and identifying a luxury product in a place like Kenya is dealing with the issues of subjectivity, taste and the changing nature of the luxury marketplace in terms of the changing demands of the luxury traveler. So to help define that product and the demands of high-end travelers, we went to three different luxury tour operators—all of whom said the majority of their luxury clients customize—to get their input on their experiences in this very unique and diverse destination.

For example, David Jones, v.p. at Ker & Downey, emphasizes that luxury these days is not just about booking over-the-top, drop-dead gorgeous properties. “It’s more about experiential travel now, it’s not just luxury anymore. We’re finding that our particular clients have the means to spend pretty much whatever they want on travel and they want to incorporate the luxury with the experience. They want to ensure that it’s a valid experience and not just a luxury hotel because they can go to a wonderful Four Seasonsanywhere in the world. But they want to make sure the experience matches up with the luxury.” Read more:  http://agent.recommend.com/magazine-archive/october-2010/experiencing-the-high-life-in-kenya/

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